The Cluetrain Manifesto written in 1999 by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger, is a set of 95 thesis as a call to action for businesses and people acting in the connected marketplace we have today. It has been cited as a document that’s helped bring many people and businesses into understanding the mentality, mindset, and reality of the market that we live in today and how we should interact in that marketplace.

I’m not going to write more on it, asides to say that to enter this space you should read this text. Read it before you read any more of this website. It isn’t long or difficult to understand. Better yet, if you’d like you can read it online for free. If you’d prefer dead-tree version, they are available at Amazon.